Miele Brent Cross opening event photography
London Event Photographer
Another client I’ve been working a lot for in the last 12 months is Miele, the German appliance brand. Their products have always fascinated me, as the price is high, but I’ve not had the chance to see them up close. Summer 2022 I was asked to video the Experience Centre’s at Touchwood Solihull, Abingdon in Oxford, Bluewater in Kent, Edinburgh and Central London.
Video wise it was pretty straight forward, a tour of the store, and some close up shots of each appliance in action.
Fast forward to March 2023 and a new store was being planned for the Brent Cross Shopping Centre in London. The site next to the Apple Store had become available, and Miele was the perfect fit.
Fast forward to September and the shop fit out was complete and the store was opened to the public.
I was booked this time as an event photographer to capture the opening of the store, the chefs in action using the appliances, the cutting of the ribbon etc. I was also asked to take wide shots of the store empty, and a few creative shots showing a busy store use motion blur of the pubic.
I arrived at Brent Cross on the Wednesday, Grand Opening. I pretty much got to work straight away and finished at 12. From there I had a look around the shopping centre, got some lunch and edited 10 photos… Did I not mention that Miele wanted edits on the day to publish on their social media??!
There I was removing fire exit signs in photoshop and editing in general like a mad man!
Edits were Air Dropped to the marketing team before I left, and they were on LinkedIn before I got to my Air B&B in Edgware!!
Teamwork makes the dreamwork!
Day 2, I arrived at 7:30am to photograph the empty store and capture headshots of the new staff members.
10:30am I was all done and on my way back home.
All in all a brilliant few days working for this amazing company.
Here are the edits used on Miele social media announcing the new store.
