Northwood Leicester Estate & Lettings Agent Photoshoot

Leicestershire Lettings and Estate Agents Branding/Lifestyle Photoshoot

Headshots and Environmental Portraits for personal branding & marketing

It was that time again for another photoshoot for Gosia and the fine folk over at Northwood Leicester.

I always look forward to these shoots as every person i’ve met there has been fun, the sessions are always a blast. This was no exception!

Headshots were discussed, but they wanted to get away from the grey background.. so we did a few test shots using the office space as a backdrop, and it looked great!

Katie had also researched a competitor who had some shots done at a local studio, one which I use for certain jobs. Katie then had the idea to use a wall and door in the office for similar shots, we again did a few test shots and they looked great.

The ladies also needed some environmental shots for marketing emails and social media. we ran over a few ideas and quickly got shooting!

The last image to capture was a full team shot.

It was a truly brilliant session, and i love the images produced. I believe they do as well all 4 people there left me Google Reviews!!!!

Take a look at a few of the images below.

Personal Branding Photography - Environmental Portraits

Personal Branding Storytelling Photographer Leicester

Lifestyle & Environmental Portraits

1 year ago I photographed Lauren & Kelly who had recently set up L & K Financial Limited. Both really nice ladies who wanted a couple of headshots and a few shots together for their new website and social media. They had tried another photographer who had sadly got the brief wrong, so I got the call. The brief was text book for me, it was the exact type of headshot I do, even down to the grey background!

On to this year, I get another email saying they have taken on a third member of staff who needed a headshot, but they also wanted some ‘in the office’ types shots as well. You could describe this as a personal branding type shoot as it features the people as they are, showing their fun side.

They found a great location, an estate agents over in Oakham. We were allowed to shoot there for the morning, so we got straight into the team in the office shots. We ventured outside as there was a nice bench area, some brilliant looking black shutters and green area. We also used a couple of area’s inside, the bar being my favourite. Yes, this estate agents have a raised bar area!

Take a look at a few of the shots taken during the morning.

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Lifestyle and Branding Photography Leicester

I love it when a client comes back, it might be for updated headshots.. maybe a new person has joined the team etc.

Northwood Estate agents however wanted some shots around the office, these are called many different things.. Lifestyle, environmental portraits or the new buzz word in the industry, Branding Photography.

To me it’s all the same thing, capturing people doing their thing in the best possible light. Showing the environment in the portrait, with the person captured naturally… no staged poses. This helps show the companies culture, which in turn will attract new clients and future employees.

Here are a few examples from the 1.5 hours I was on site, 130 images were delivered in total.

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Have a read of this article about branding photography and why you should consider it..

Why Branding Photography is Essential in Business

In the competitive landscape of today's business world, investing in branding photography can offer a multitude of benefits for companies looking to establish a strong and memorable brand image. Here are five crucial points illustrating why branding photography is essential in business:

1. First Impressions Matter: Branding photography plays a pivotal role in creating a positive and lasting first impression on potential customers. High-quality, visually appealing images can instantly capture the attention of your target audience and convey the professionalism and identity of your brand.

2. Establishing Brand Identity: Consistent branding photography helps in establishing and reinforcing your brand identity. By showcasing your products, services, or team through cohesive visual storytelling, you can create a strong brand presence that differentiates you from competitors and fosters brand recognition.

3. Building Trust and Credibility: Professionally curated images can help build trust and credibility with your audience. Authentic and engaging photography can humanize your brand, showcasing the faces behind the business and creating a connection with customers based on transparency and authenticity.

4. Versatility Across Marketing Channels: From your website and social media profiles to advertising campaigns and printed materials, branding photography can be used across various marketing channels to maintain a consistent brand message. Versatile imagery ensures that your brand's visual identity remains cohesive and compelling across all platforms.

5. Increasing Engagement and Conversions: Compelling visual content has the power to drive engagement and increase conversions. Whether it's through captivating product images, behind-the-scenes glimpses, or lifestyle photography that resonates with your target audience, branding photography can help create a strong emotional connection that motivates customers to choose your brand.

In conclusion, branding photography is not just a luxury but a necessity for businesses looking to thrive in today's visually driven market. By investing in high-quality imagery that aligns with your brand values and resonates with your audience, you can elevate your brand presence, establish credibility, and ultimately drive business growth.

The Business Portrait, professional photographer Leicester

Business Portrait, Linkedin Headshots Leicester & East Midlands

Why Your Squirrel Profile Pic Won't Fly: The Power of a Pro Headshot on LinkedIn

Pete Martin Photography in discguise

In the bustling online jungle of LinkedIn, your profile picture is your first impression. Sure, you could stick with a blurry selfie of you feeding a squirrel (admittedly cute, but not professional), but why settle for "meh" when you can project confidence and polish with a professional headshot? Here's why it matters:

1. Stand Out From the Nutty Bunch: Let's face it, LinkedIn is crowded. A professional headshot sets you apart from the blurry selfies and vacation snapshots. It shows you take your career seriously and invest in your personal brand.

2. First Impressions Matter (Even in the Digital Jungle): You have mere seconds to capture attention in the online world. A polished headshot conveys competence, approachability, and trustworthiness – all essential qualities for career success.

3. Boost Your Visibility: Research shows profiles with professional headshots get 21 times more views! That means more opportunities to connect, network, and land your dream job. Think of it as LinkedIn catnip for potential employers and collaborators.

4. Build Your Brand, Not Your Weekend Getaway: Your headshot is an extension of your personal brand. It should reflect your professionalism, values, and industry. Ditch the beach pictures and opt for a look that aligns with your career goals.

5. Confidence is Key (and It Shows): Investing in a professional headshot can do wonders for your self-confidence. Feeling polished and put-together translates into your online presence, making you appear more engaged and approachable.

Remember: You don't need to break the bank. Many affordable headshot photographers offer packages to suit your budget. Invest in yourself, ditch the squirrel profile pic, and watch your LinkedIn presence soar!

Bonus Tip: Smile! A genuine smile projects warmth and approachability, making you more inviting to connect with. Now go forth and conquer the LinkedIn jungle with your best professional paw forward!

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Studio Portraits on Location throughout the East Midlands

Leicester Branding Photographer

Next, we have to talk about ‘Branding’. 

I had an amazing video call with two ladies from ‘The Orange Notebook’, a brand marketing agency over in Birmingham. There is actually 3 of them, Beatrice however is based in Sweden! 

Their company needed a bank load of images for their website and social media, we put a plan together to create the images they needed. It was decided that we would meet at Medicine, a coffee shop in Birmingham that they often frequent. We would use Medicine as location 1, getting individual and group shots. A local photo studio was also booked so they we could get some more varied shots, such as clean studio images with the orange background to tie in with their branding. This was a really fun shoot, the 4 hours went really fast. Sadly I was still suffering from the effects of COVID and was really tired towards the end. I don’t mind saying, I slept for 13 hours when I got home!!

I also competed a brilliant branding shoot for the fabulous Sukh Kaur and her bespoke matchmaking service, ‘Matched by Sukh Kaur’. 

We met up at the Exchange bar in Leicester, grappled a coffee and talked about the shoot. This shoot was originally going to be a simple headshot session, but after Sukh saw some sample images from The Orange Notebook shoot, an upgrade was ordered.

The setting in Exchange bar is always good for photos, and the coffee is pretty amazing too! We shot in 3 different areas before heading to my favourite studio in Leicester, XYZ.

At XYZ we used the classic white and grey for headshots and also positioned their graffitied sofa near the exposed walls for a more urban looking shot. 

Very soon there will be a personal branding page added to my wesbite!

I can’t explain how much I enjoyed these shoots, it’s a different process to my normal portraits and headshots.. and if you know anything about me, you’ll know I enjoy a creative challenge. Branding shoots tick all the boxes for me