Lifestyle and Branding Photography Leicester

I love it when a client comes back, it might be for updated headshots.. maybe a new person has joined the team etc.

Northwood Estate agents however wanted some shots around the office, these are called many different things.. Lifestyle, environmental portraits or the new buzz word in the industry, Branding Photography.

To me it’s all the same thing, capturing people doing their thing in the best possible light. Showing the environment in the portrait, with the person captured naturally… no staged poses. This helps show the companies culture, which in turn will attract new clients and future employees.

Here are a few examples from the 1.5 hours I was on site, 130 images were delivered in total.

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Have a read of this article about branding photography and why you should consider it..

Why Branding Photography is Essential in Business

In the competitive landscape of today's business world, investing in branding photography can offer a multitude of benefits for companies looking to establish a strong and memorable brand image. Here are five crucial points illustrating why branding photography is essential in business:

1. First Impressions Matter: Branding photography plays a pivotal role in creating a positive and lasting first impression on potential customers. High-quality, visually appealing images can instantly capture the attention of your target audience and convey the professionalism and identity of your brand.

2. Establishing Brand Identity: Consistent branding photography helps in establishing and reinforcing your brand identity. By showcasing your products, services, or team through cohesive visual storytelling, you can create a strong brand presence that differentiates you from competitors and fosters brand recognition.

3. Building Trust and Credibility: Professionally curated images can help build trust and credibility with your audience. Authentic and engaging photography can humanize your brand, showcasing the faces behind the business and creating a connection with customers based on transparency and authenticity.

4. Versatility Across Marketing Channels: From your website and social media profiles to advertising campaigns and printed materials, branding photography can be used across various marketing channels to maintain a consistent brand message. Versatile imagery ensures that your brand's visual identity remains cohesive and compelling across all platforms.

5. Increasing Engagement and Conversions: Compelling visual content has the power to drive engagement and increase conversions. Whether it's through captivating product images, behind-the-scenes glimpses, or lifestyle photography that resonates with your target audience, branding photography can help create a strong emotional connection that motivates customers to choose your brand.

In conclusion, branding photography is not just a luxury but a necessity for businesses looking to thrive in today's visually driven market. By investing in high-quality imagery that aligns with your brand values and resonates with your audience, you can elevate your brand presence, establish credibility, and ultimately drive business growth.

The Business Portrait, professional photographer Leicester

Business Portrait, Linkedin Headshots Leicester & East Midlands

Why Your Squirrel Profile Pic Won't Fly: The Power of a Pro Headshot on LinkedIn

Pete Martin Photography in discguise

In the bustling online jungle of LinkedIn, your profile picture is your first impression. Sure, you could stick with a blurry selfie of you feeding a squirrel (admittedly cute, but not professional), but why settle for "meh" when you can project confidence and polish with a professional headshot? Here's why it matters:

1. Stand Out From the Nutty Bunch: Let's face it, LinkedIn is crowded. A professional headshot sets you apart from the blurry selfies and vacation snapshots. It shows you take your career seriously and invest in your personal brand.

2. First Impressions Matter (Even in the Digital Jungle): You have mere seconds to capture attention in the online world. A polished headshot conveys competence, approachability, and trustworthiness – all essential qualities for career success.

3. Boost Your Visibility: Research shows profiles with professional headshots get 21 times more views! That means more opportunities to connect, network, and land your dream job. Think of it as LinkedIn catnip for potential employers and collaborators.

4. Build Your Brand, Not Your Weekend Getaway: Your headshot is an extension of your personal brand. It should reflect your professionalism, values, and industry. Ditch the beach pictures and opt for a look that aligns with your career goals.

5. Confidence is Key (and It Shows): Investing in a professional headshot can do wonders for your self-confidence. Feeling polished and put-together translates into your online presence, making you appear more engaged and approachable.

Remember: You don't need to break the bank. Many affordable headshot photographers offer packages to suit your budget. Invest in yourself, ditch the squirrel profile pic, and watch your LinkedIn presence soar!

Bonus Tip: Smile! A genuine smile projects warmth and approachability, making you more inviting to connect with. Now go forth and conquer the LinkedIn jungle with your best professional paw forward!

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Studio Portraits on Location throughout the East Midlands

Leicestershire Law Firm Portraits and Headshots

Leicestershire Photographer - Law Firm Portraits and Headshots

Business headshots for websites and Linkedin.

When a client returns to Pete Martin Photography multiple times, it's a testament to the quality and trust i’ve built with my customers. I pride myself on providing consistent, top-notch photography services that meet and exceed my clients' expectations. It's always a pleasure to welcome back familiar faces, knowing that they continue to choose Pete Martin Photography for their special moments.

Thank you to all or my returning clients for placing your trust in me time and time again.

One such client is a Johnson Astills, a brilliant Leicester Law firm.

I was back in January to photography new starters and a couple of people who have changed their appearance over the course of the last 12-14 months.

This local business resquires half body portraits, which then get resized via their website for more of headshot crop. Also I provide them with all the images in a transparant .png file, which means the background has been removed. This is useful for when you want the person to ‘float’ above the websites graphical design. Check it out below.

Portrait with background removal

Check out a few more examples below, could this style of photography help your business stand out?

Get in touch for a no obligation consultation, lets see how I can help you.

Mars Pawtraits

Leicester Photographer Pet Portraits

Late last year I was asked to photograph some staff pets at the local Mars Petcare Office.

The shoot would take place in a nearby village hall, and each person would get a 15 minute time slot for me to capture some amazing portraits (Pawtraits??!) of their pet, and sometimes with their owners too.

The set up was big, white backdrops (two over both days as they get marked) two lights on the background and two lighting the pets. My camera was tethered to my laptop, and there was a digi tech there editing the photos as they were being captured..

Overall the two days went very well, sadly there was only one cat present, the rest were dogs… but thats ok!

BTS of Mars Petcare Pawtraits

Event Photography Leicestershire

Event Photographer Leicester & East Midlands

Professional event photography

There are lots of events happening at the moment, and if you put one of thsee events on… what better way to showcase it that with amazing photos.

These photos are not only a great record of the event, they can also be used to highlight the team members who win awards. They are also brilliant to post of social media after the event. I pride myself on being able to get the images ready the very next day, sometimes even on the same tight if required! This is especially important as guests often post their smartphone photos during the night, so the professional ones need to come out asap!

Here are a couple of events i’ve shot this week, an opening of a balcony in a care home, and an awards night for a medial company.

Don’t leave your next event to chance, get a professional in Pete Martin Event Photography

Below is 5 reasons why a professional event photographer is a brilliant idea

5 Reasons Why Events Need a Professional Photographer

1. Expertise: Professional photographers bring their expertise and artistic vision to capture the essence of an event. They have the technical knowledge to adjust camera settings, lighting, and composition to produce high-quality images that showcase the event in the best possible way.
2. Unobtrusive Documentation: While amateurs may disrupt the flow of an event by constantly taking photos, professional photographers have the skill to blend into the background and capture candid moments without interrupting the proceedings. This allows attendees to fully enjoy the event without feeling self-conscious or distracted.
3. Quality Results: Professional photographers use high-end equipment and post-processing techniques to ensure that the images are of the highest quality. This includes retouching, color correction, and editing to produce polished, professional-grade photographs that can be utilized for promotional materials, social media, and future marketing efforts.
4. Complete Coverage: An experienced photographer knows how to cover all aspects of an event, from candid attendee interactions and keynote speakers to venue decorations and special performances, ensuring that nothing is overlooked. This comprehensive coverage provides event organizers with a valuable visual record of the occasion.
5. Brand Representation: For corporate events, having a professional photographer can enhance the brand's image by capturing the event in a way that aligns with the company's style and values. These images can be used for press releases, website content, and promotional materials, presenting a cohesive and professional image to clients, partners, and the public.
Ultimately, hiring a professional photographer for events ensures that the memories and key moments are preserved in a visually stunning and impactful manner, adding long-lasting value to the occasion.